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Episode #91 Livestream and Profit with Katya Varbanova

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Ever wonder how to turn livestreams into income?  This week, we have LiveStreamKatya, a Live streamer and a strategist who helps Entrepreneurs livestream and profit, growing their audience online.

When Katya started her online business in 2015, Katya was working as the right hand of a high profile Executive Managing Director in London.  Despite having a great deal of responsibility, the job was not overly stressful, and she was able to develop a business on the side.

Katya discovered Periscope quite by accident, in fact to quote her, out of boredom.  Once she started getting to know the platform, she saw the potential in it, and started a community so that she could combine efforts with others so that they could all get 10,000 followers each. From that idea came Peri10K, a free community Katya created, in which the members supported each other, and created and shared content together, attracting more followers.

The members created a show called the Share-a-thon, which was a daily livestream show where one topic was discussed and members would share all their followers.  The high quality of the speakers and interesting topics allowed the group to grow very quickly.  Within a couple of weeks, the group had grown exponentially, and Katya was spending countless hours after her 9-5 and on the weekends to support it.   She then realized she had to decide whether to keep it, or shut it down.  At this point, she was not making any money with it.  When someone suggested that she charge a monthly fee for the group, Katya set it up and saw her membership grow to 60 members within 30 days, which was enough to quit her 9-5.    

She tiered the membership levels, so that the early birds got in for $15 per month and 20 people signed up.  The next 20 people signed up at $30 per month and the next 20 people signed up at $50 per month.  She also incorporated as soon as she started to charge to minimize tax implications.

From the initial platform of Periscope, Katya added a blog that quickly had thousands of viewers, and that she invited others to guest post on.  They also started monthly masterminds, hot seats, a Peri10K app and eventually training on live streaming.  

Today Katya defines Peri10K as a mastermind that does 2 things:  keeps members accountable, and give them the support and knowledge that they need to succeed.  The monthly membership rate went up to $75 per month, and then to its current level of $97 per month.  Membership is by application, and is only open a few times a year.  There are currently somewhere around 150 members.  

Many people find that livestreams on their business page tends to be much less followed than those on personal pages.  In order to grow your Facebook business presence, Katya recommends going live as often as you can on your business page, and not on your personal page.  Firstly because visitors on your business page can be tracked, unlike personal page followers, and secondly because it is actually against Facebook’s terms and conditions to do any selling, and if someone complains, Facebook can shut down your page, no questions asked and without warning.

For help with tracking viewers on Periscope, there is a software called Fullscope.tv  that is available for $20 per month, which allows you to see who was there and read and respond to the comments.  You can also collect emails by having your followers put their email addresses in the comments, and mast export them.    

Because Twitter and Periscope are part of the same company, you can easily reach out to your followers very easily.

Today, Katya generally prefers Facebook for live streaming supported by ads to target the right audience.  While Instagram live is great for nurturing followers and hosting giveaways, it doesn’t allow you to share content.  Live.ly and Live.me are great for the under 18 crowd and allows you to actually make money from their live broadcasts.  Busker allows you to sell products on the platform or get tips.  It links to your stripe account, and people can buy right from your broadcast.   

Connect with Katya

You can connect with Katya on her Youtube channel at  bit.ly/katyayoutube, on Periscope  at  periscope.tv/livestreamkatya, on LinkedIn at https://uk.linkedin.com/in/livestreamkatya , on Facebook at Facebook.com/livestreamkatya and Instagram at instagram.com/livestreamkatya.

Social: @LiveStreamKatya everywhere.
Remember you can highlight to share any text on this page, give it a whirl!


Resources

Get Katya’s free Video Planner called Show up Already, the Live Video Planner to Stop You Scheming and Get You Streaming at http://www.peri10k.com/live-video-planner/

Peri10K:  http://www.peri10k.com/

Busker:  https://busker.co/

Live.ly for iPhone:  https://itunes.apple.com/us/app/live-ly-live-video-streaming/id1085024470?mt=8

Live.ly for Android:   https://play.google.com/store/apps/details?id=com.zhiliaoapp.lively&hl=en

Live.me:  https://www.liveme.com/

Periscope:  https://www.pscp.tv/

Also check out : 90 Day Year

 

#91 - Livestream and Profit with Katya Varbanova

LiveStreamKatya is a Live streamer and a strategist who helps Entrepreneurs utilize live streaming to grow their audience online and generate revenue. With over 35,000 social fans, she’s one of the early adopters on Periscope who quickly learned the ways of the platform and was able to validate and build her business idea, and within 90 days she quit her banking job.

She is the CEO of Peri10k, which is a community for speakers and live streamers and she helps entrepreneurs share their message through live streaming. Today, she is one of the 50 (out of millions of users) GOLD VIP Broadcaster with over 22,000 followers on Periscope and is passionate about teaching others how to generate revenue through live streaming.

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Episode #90 Leverage Your Image with Rachel Nachmias

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Would you like to learn how to leverage your image to create a 7 figure effortless style that is uniquely you?  Rachel Nachmias, Founder of Best Dressed Image & Color Consulting can teach you how so if Oprah calls, you will know what to wear! 

Despite being a creative, Rachel enrolled in Bryn Mawr College in Philadelphia to study Political Science, thinking this was her path, and made art her hobby.  After two years, she realized that her true love was in fashion design, so she switched to Parsons School of Design.  Despite her chosen field, Rachel privately struggled with her own style whilst attending Parsons, and beyond.  Somewhat by accident, Rachel discovered some tools that helped her define her unique personal style, which gave her confidence and a healthy body image, and decided that she needed to bring this knowledge to the world.

Rachel became a Certified 12 Blueprints Personal Colour Analyst, which allows her to help clients identify the colours that work best with their colouring and features.  Ideally this is done in person, or via one of her colleagues that is local to the client.   Color analysis is one of several tools that Rachel uses to identify her clients’ unique style.

In color analysis, the three properties that are considered are hue (warm or cool), value (light or dark) and chroma (bright or soft).  When several colors are adjusted to similar levels for these three properties, they will harmonize together.  

Rachel shares three concepts that require a good understanding of in order to zero in on the style that works for your brand, goals, shape and personality:  

  1. Know where you want to go in your business, and who you want to attract;
  2. Identify how you dream of presenting yourself;
  3. Consider your shape when choosing clothing, makeup and hairstyles.

Rachel highly recommends that foundation clothing, especially bras, be properly fitted so that clothes will fit properly.  In fact, many a time her clothing shopping with clients begins with a professional bra fitting.  In addition, factoring in proper tailoring clothing is so important towards fit and comfort.  

Designers typically design clothing in much smaller sizes, called vanity sizing, which are in fact 2 sizes smaller than the retail versions. Many designers stop at size 10 as well, even though the average American woman is a size 16.  Finding the retail stores that sell clothing that work for you will make shopping all the more pleasurable.

Rachel Shares her Message

“I help badass boss ladies of all shapes and sizes create a 7 figure style so that they can leverage their image in their business and become the go to expert in their industry. My message is about dressing (and living) with intention and learning to work with your natural physical design to create an effortlessly beautiful personal style. I do this work because I want to help women look and feel beautiful so they can move on to creating the life they want and making the difference they want to make in the world. “

Connect with Rachel

You can connect with Rachel on her website at www.bestdressed.us, on Instagram at https://www.instagram.com/rachelnachmias/,  and on Facebook at https://www.facebook.com/bestdressedicc/.  


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Resources

To get a FREE copy of Rachel’s book, The Face of the Business, listeners can email her personally at rachel@bestdressed.us.  

 

Leverage Your Image with Rachel Nachmias

Rachel Nachmias is the international bestselling author of The Face of the Business and founder of Best Dressed Image & Color Consulting. As a graduate of the fashion design program at Parsons the New School for Design, Rachel began her career working behind the scenes of some of New York’s top designer labels.

While working as a freelance fashion and costume designer, Rachel discovered life-changing tools that transformed her own personal style and she decided she had to share them with the world. Since then, Rachel has worked her magic on the images and lives of hundreds of clients, turning frustrated ducklings into the beautiful, stylish swans they were always meant to be. She has now shifted her discerning eye to female entrepreneurs, helping them to become camera-ready women of style who know just what to wear when Oprah calls.

Rachel lives in Philadelphia with her husband, her three fluffy toy dogs, and her collection of sparkly chandelier earrings. She enjoys traveling the world, sampling perfume, and curating cheese boards.

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Episode #89 Design Your Life with Cornelia Shipley

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Would you like to learn how to design your Life, in both business and personally?  Cornelia is the founder of 3C Consulting which is a leadership development firm specializing in executive coaching, leadership development programming customized to organizations, strategic planning and internal coach training certifications and capability training.  By enhancing the three C’s: Clarity, Capability, and Capacity, we help organizations get empowered to exceed their organization objectives and desired outcomes.  

Cornelia’s first book Design Your Life: How to Create a Meaningful Life, Advance Your Career and Live Your Dreams, began in Melbourne Australia in 2003 while she was in graduate school.  She was struck by the no worries attitude of the culture, and how they designed their experience moment by moment. So many design their life based on the “shoulds” in their life and defining their success based on someone else’s terms.  Inspired, she then began writing about the concept of strategically planning one’s life, to suit their lifestyle, and how they want to live.  

In 2006, while she was living and working in New Mexico in the “right” job, her mother was diagnosed with breast cancer, and her father took a stroke.   As an only child, and with her parents living 1500 miles away in Detroit Michigan, Cornelia had to make a change and move back home to support them.  It was then that she began her consulting business.  

It was very important to her to set up her business so that her lifestyle choices could be accommodated no matter what was going on.  In fact, just 5 days after her wedding, Cornelia’s mother sadly passed away unexpectedly, and as a result of her choice to create her business based on the way she wanted to live, she was able to take 3 ½ weeks off to support her father and family in that time of need, instead of relying on the 3 days for bereavement leave that is commonly awarded to employees in the corporate world.  

In addition to catering to organizations, Cornelia’s company also works with 10-12 entrepreneurs during a calendar year where the first step is to help them make the shift from owning a “job” to owning a business.  This process includes everything from outsourcing to the right people with the right skills, pricing per value instead of pricing per hour, leverage, infrastructure and most importantly, structuring the business so that they own their business rather than the business owning them.   

Cornelia’s next book, Empowered: Strategies for Executive Level Success, was written using 90 minute book .com, where you literally write a book in 90 minutes, either as a narrative, or an interview.  She now has blocks off time to do additional editing and will release it at the end of August of this year.   

Quotes  

“You can train for skill, you can’t train for character.” ~Cornelia Shipley

“Your brain is only programmed to have focussed attention for 30, 60 or 90 minutes – the sitcom, the drama and the movie.” ~Cornelia Shipley

Cornelia Shares her Message

“My team and I take a unique approach to cultivating human potential. Many training and development organizations focus on providing more knowledge and information with the thought that better results will follow. We know that what matters most is a designed approach to development that is aligned to the desired outcomes and objectives of the organization.

Our programs are based in systems theory and our unique strategic planning process and development programs are designed to unlock leaders innate confidence and knowledge to create and take designed action that will ultimately lead them to their desired outcome. We leverage the power of your values, processes, culture and people and get them all moving together to create accelerated growth and development of the entire organization.

Our approach has set us apart in the marketplace, and is the reason many of our clients’ rely on our development process to improve their business results. Our experience has taught us that by enhancing the three C’s: Clarity, Capability, and Capacity, organizations are empowered to exceed their organization objectives and desired outcomes.”

You can connect with Cornelia on her website at www.corneliashipley.com, on Twitter at www.twitter.com/corneliashipley, on Facebook at www.facebook.com/corneliashipley, and on LinkedIn at www.linkedin.com/in/corneliashipley.

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Resources

Visit www.corneliashipley.com to claim your 10 Practices of Very Influential People (VIPs)” and receive our monthly newsletter

3C Consulting website:  http://www.3cconsulting.com/

How to write a book in 90 minutes:  https://www.90minutebooks.com/

Cornelia’s Book: Design Your Life: How to Create a Meaningful Life, Advance Your Career and Live Your Dreams

 

Design Your Life with Cornelia Shipley

Best selling author, thriving entrepreneur, dynamic speaker, coach, and world class trainer Cornelia Shipley is known for empowering people to achieve their peak performance, strategically plan for the future, and ultimately create a life and work that REALLY work! A sought after professional development expert, her strategies and methods have been showcased on CBS 46 Atlanta, FOX 5 News, CBS Radio, Radio One, INC.com, the Atlanta Journal Constitution, The Washington Post, The LA Times, and The Sydney Herald among others.

She is the author of the International Best Seller Design Your Life: How to Create a Meaningful Life, Advance Your Career and Live Your Dreams and will release her second book Empowered: Strategies for Executive Level Success in 2017.

Cornelia leveraged her extensive corporate career starting as a Sales Manager for the number one consumer goods company to leading the Human Resources Function for a critical manufacturing facility for an international food manufacturer, to launch her own firm where she leads a team of committed professionals determined to empower leaders to exceed their expectations.

As Marshall Goldsmith said in the forward of her international best-seller Design Your Life “…Cornelia will guide you through the process of picturing success as you want to see it and identifying whether or not your career is aligned with your true passion, all while helping you ensure your need for these three important things: contribution, meaning and happiness.”

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