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Episode #107 – Blow Up Instagram by Keepin’ It Real with Rachel Bell

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Where do you get started with Instagram? Does your photo feed get lost with other accounts on the platform? Today on Financial Fluency, I’m excited to have Rachel Bell with me. Rachel is an Instagram influencer and co-founder of Trill Media. Trill Media is an Instagram marketing agency helping brands grow large, organic followings.

On the show, Rachel shares how to use Instagram to drive business growth. She goes in-depth and explains why Instagram is the top social media platform for businesses today and how you can replicate those results. Rachel says 2017 is the year for Instagram because of the new business features they’ve added.

Influencer marketing is huge. Thousands of people successfully monetize their Instagram accounts every day, sometimes with a single post. And well-known brands have the budget to spent $5,000 – $25,000 for a sponsored post. Rachel says if you’re a model, live in LA, or have a large following, paid sponsorship is great way to monetize your account. If you have a smaller following, you can run targeted ads to help boost your page.

With her own feed, @drivenyounglady, Rachel aims to connect with millennial women. She wants to give her followers inspiration and advice from her entrepreneurial journey. As a social media strategist who helps make her clients go viral, she’s rediscovering what it means to have her brand on the social media platform.

Rachel mentions the shelf life for content on Instagram is short. Thousands of people are posting and using hashtags every second, and it’s easy to get lost in the noise. If you want to gain new followers, Rachel shares that you have to post 1-3 tailored photos daily. Continuous posting will help you build and gain trust with your audience. She mentions it can be a lot of work to keep posts engaging, relevant, and likable. Her strategy? Leverage viral content.

Rachel’s Tips to Boost Your Instagram Account

If you want to have authentic followers, you have to nurture your Instagram. Follow these tips to help get your account off the ground:

  • Write good content—but know that’s not all. You need to engage with followers and other people’s followers to get more visibility on your account.
  • Cross-pollinate with another account. Feature someone else’s photo with a photo credit, or take part in a shout-for-shout with a handle that has a similar account following
  • Use hashtags. Instagram’s hashtags help categorize and rank your account. Sometimes, it’s smart to go outside of those no-brainer hashtags; it depends on the goal of your photo.
  • Steal like an artist. Research what people want to see in your niche. Find related accounts and look at the best-performing accounts and posts. Get an average like and comment total and see what looks abnormal. Replicate those highly engaged posts with your style and aesthetic.
  • Cut through the noise. Instagram had no SEO except for your username, handle, and bio. Tailor your profile to match keywords relevant to your niche and accounts like yours.

People naturally want to be brand ambassadors for brands they know and trust. It’s about creating shareable photos.

You can connect with Rachel via her company’s website at www.trillmediateam.com.

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Resources

If you want to learn the basic principles to grow your Instagram account, check out Rachel’s in-depth ebook, Instagram Secrets: Get your first 100,000 followers on Instagram with our proven method.

You can also join Rachel’s free Facebook group, Become a Social Media Manager.

107 - Blow Up Instagram by Keepin' It Real with Rachel Bell

Rachel is an Instagram influencer and co-founder of Trill Media, an Instagram marketing agency focused on helping brands grow a large, 100% organic following so that they can boost influence and go viral. After testing all the typical strategies on Instagram, she has found ways to crack the code and gain a massive following – without using any automation or bots. Now, Rachel has used these tactics to form partnerships with other influencers, create a network of over 25 million users, and amassed a total following of over 450,000 across different accounts.

Episode #106 – One More Woman with Jennifer Love

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Do you know what, how, and when to measure and track key performance indicators (KPIs) in your business? Today on Financial Fluency, I’m excited to have Jennifer Love with me. Jennifer is an entrepreneur, advisor, and CEO and founder of One More Woman. Jennifer has advised Fortune 200 businesses, celebrities, and high-performing entrepreneurs. She’s even helped raise over $100 million in venture capital funding.

On the show, Jennifer tells me how her entrepreneurial career began. She was in graduate school studying to be CIA/FBI strategist when she received an interesting project: write a business plan for a casino. Jennifer admits she had no clue how to write a business plan. Twenty years ago, there wasn’t much available at her fingertips online. So she turned to books and working with the casino to understand the mindset of the customers. After Jennifer had submitted her proposal, the casino funded it.

Today, Jennifer strives to make sure women entrepreneurs do not feel alone. When women lack confidence or devalue themselves in business, it translates into how much money they make. So Jennifer created what she wished she had back in the day, One More Woman. One More Woman is an accelerator for female entrepreneurs who want to grow their revenue 10x and master financial literacy.

Her vision is to create an army of women entrepreneurs who move into successful businesses. She sees women redistributing their wealth around the world and making the impact they were born to make. Jennifer wants women to break through everything that’s holding them back in an environment that’s supportive and helpful.

Jennifer is hosting a 3-day Money Activation event in NYC that will help you understand your business and make numbers fun, so you feel empowered to make decisions. At the end of the course, you will:

  • Eliminate the stress that’s keeping you stuck when you are in your business.
  • Know how and what to track in your business so you can consistently generate income and make informed choices about where to invest.
  • Have a clear plan, financial model, and flow set up for your business that’s optimized to help you save time and money.

To learn more about Jennifer, visit her website jenniferlove.com or follow her on social media:

 

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Resources

If you can’t make the Money Activation event happening July 17th – 19th in NYC, visit Jennifer’s website: jenniferlove.com for two programs to keep up with:

#106 - One More Woman with Jennifer Love

Award winning, Shark Tank conquering, $100M+ raising, 17+ years under her high heels as a 5x serial entrepreneur, whose international wholesale chocolate company, NibMor, was named amongst the top US food and beverage companies of 2016. Jennifer Love is a trailblazer with a heart that matches her name. She’s an Agent of Abundance and the visionary CEO of One More Woman, the movement leading high-impact women entrepreneurs in 2 – 10xing revenue annually and becoming masterful with finances. She’s an eternal optimist grounded in hard analytics and believes ANYTHING is possible. In her words, “It’s not a matter of if, it’s just a matter of how.”

Episode #104 – Connect With Your Inner Child with Shirley Harvey

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Have you ever thought about your life’s calling to do the work you were meant to do? Today on Financial Fluency, I am pleased to have Shirley Harvey with me. Shirley is a writer, illustrator, and artist from the UK now living in Montreal, Canada. For Shirley, drawing and writing were always passions of hers as a child – so she remains connected to her inner child.

On this episode, Shirley shared how disappointed and disillusioned she felt after graduating university. She stopped creating and trained to become a homeopath. For her, becoming a homeopath opened her up to a whole new world of working with energy and spirituality. When her husband was offered a job abroad, she knew it was her calling to move and start over.

So in 2013, Shirley moved to Montreal with her husband and son. When she realized she was unable to practice homeopathic medicine in Canada, she started to draw and write again as a way to discover herself. It was during this time Shirley recounts her marriage was falling apart, and Shirley and her husband decided to divorce. She was a single mom living in the inner-city with no car during the harsh winter months with her son. Shirley had no job and didn’t speak French. She tells me “It was like I was standing on the edge of the cliff, and all my monsters were behind me yelling to jump off.”

That moment in her life led her to open her Etsy shop selling prints and self-publishing her books. Shirley has six books out and is currently working on a seventh. She plans to ramp up her marketing message and take her books to a book fair in Toronto. Ultimately, Her goal is to get her books into the right hands of the right people. Shirley says she has a gift that allows her to see life in the bigger perspective; she can bring the obscure into layman’s terms with beautiful pictures or poems.

Shirley’s Message

For so many people, we see the overnight success—not the years of struggle. Follow your dreams, be creative, and come back into alignment with your soul’s true purpose.

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Resources

To find out more about Shirley and her books visit her website shirleyharvey.com or you can follow her on social media:

#104 - Connect With Your Inner Child with Shirley Harvey

Shirley writes and illustrates children’s books that help connect families. Her work is a mixture of rhyming verse and adorable animal pictures that explore emotions and life circumstances, opening up conversations about more difficult topics while providing comfort and humour parents can share with their children.

Although her books are perfect for children aged 6 and up, they are a must for the whole family who want to reconnect with their inner child.  

British born and raised, she now lives in Montreal with her son and two cats, Bruce and MissFits.