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Episode #117 – Dare To Be More with Kimberly Patrick

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What would you do if you dared to do and be more? Today I have proven sales and recruiting expert, Kimberly Patrick with me on this episode of Financial Fluency. Kimberly is a sales coach, entrepreneur, real estate investor, and author (among many other roles). She focuses on helping senior executives identify, select, and attract passive top talent.

Kimberly’s path was a winding one. She starts by telling me how she got into her many businesses. From multi-level marketing to social work, to sales and recruiting, and finally to where she is today with her own business. For Kimberly, her entrepreneurial spirit started at a young age as she observed her grandparents run their own family business.

When Kimberly was in college, she began her sales career with Mary Kay and got her taste of multi-level marketing. She quickly realized that she was better suited in a B2B environment instead of selling in a B2C market. After college, Kimberly went on to social work, but that career path was emotionally and mentally exhausting. It wasn’t until graduate school when she started building companies with her ex-husband and then she moved into the sales and recruiting industry.

On the show, Kimberly tells me how she started her first recruiting business in 2008. But that year, real estate among many other industries collapsed. All of her clients were laying off instead of hiring. Kimberly hung in there a bit, but it was also a tough year for her personally as it was professionally. She was going through a divorce, and took a lot of time for herself and moved back to DC.

Fast forward to today, Kimberly most recently launched a program, Smart Selling, for women in business. This program is 10-12 weeks, and it helps members identify clients, hammer in on their marketing and sales plans, optimize their sales funnels, and more. To help those having difficulty with this aspect of their business, they’ll take a look at where (what channels) they’re posting and what they’re posting. She says messaging is very important, so it’s essential to tweak as needed and get creative throughout the process.

Kimberly’s Tips on How to Get Started:

  1. Identify your target audience. First, you have to make sure who your ideal client is and where they hang out. See where they are and start engaging with them.
  2. Build out your freebies. Get to know your target audience and start conversations with them. Let them know about your offers and freebies, especially if you’re selling directly to a consumer.
  3. Pick technology carefully. The technology you use throughout your business is very important. Kimberly uses a few tools to help her business such as ActiveCampaign and Instapage.

You can learn more about Kimberly and her business by visiting her website: http://kimberlyapatrick.com/ or follow her on social media:

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Resources

Smart Selling Coaching Program: http://kimberlyapatrick.com/getmoreclients

Kimberly’s Book: Dare to be More

 

#117 - Dare To Be More with Kimberly Patrick

Kimberly Patrick has served as an advisor to some of the brightest CEO’s, Presidents, and Leaders. Kim is a Certified Business Coach and a driven entrepreneur. She became passionate about working with business owners as a child while growing up in a family business. Kim has been an entrepreneur since she was 17. She has founded multiple companies in real estate development, recruiting, and fitness.

Kim lives in Austin and is a new mom. She is truly living the dream and juggling everything! She spends her “spare” time investing and developing real estate, coaching mompreneurs, and helping startups find and attract the best talent. Kim serves on the board of directors of The Texas Recruiters Association and is the Director of StartupGrind Austin. She is deeply involved in the startup community where she spends her time helping companies select and hire the right talent. Kim’s passion is connecting people and helping startups grow their organizations with the best passive talent.

Episode #116—Quit The Job You Hate with Jessica DeBry

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Are you working at a job you hate? Feel like there’s no way out? Then this episode is for you! Jessica DeBry is an online business manager who teaches women how to build the business they love so they can quit the job they hate!

How to get started:

Step 1: First step is the Time Pocket Formula. Write down how you spend all of your time every day. Figure the pockets of time where you can dedicate 30 minute to an hour or even two hour blocks of time in your day that you can consistently dedicate to building your business. Can you find 10-15 pockets per week or the equivalent of 10 hours per week? How about a morning routine to make sure you get some time in each day?

Step 2: What do you want to accomplish in your 10 hours per week? Create 3 big goals every week to work towards that will get you where you want to be. Do you need to build your email list? Do you need more visibility from activities like guest posting, podcast or getting on or starting a YouTube channel?

Step 3: Then put the tasks you identified into the time pockets available in your schedule. Then DO the tasks at the appointed times!

Jessica also recommends that you have something completely passive in your business as soon as possible. Create some kind of low priced offer that you can build a funnel to? This means having a free opt-in like a cheat sheet or checklist to encourage people to sign up to your email list, after then get the freebie, then they get a few emails that lead them towards the low priced offer like an ebook or a mini course with a few videos. This will help you get your systems up so it will be easier to scale once you leave the job and start making your side-hustle your full-time hustle!

You can connect with Jessica Debry via her website at www.jessica-debry.com and instagram.com/jessicadebry, and you can find her new monthly membership club for side-hustlers at www.sheclubmonthly.com.

You can grab her free side-hustle bundle to get you started right here: jessica-debry.com/bundle.

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Resources

Audible.com

Savor The Success Daily Action Planner

The Content Planner

90 Day Year and 90 Day Year Planner

The Five Minute Journal

Miracle Morning

168 Hours: You Have More Time Than You Think

Jen’s Goodreads #100boosayear Challenge

Show Your Work

Kindle White Pages

The Art of Asking

 

#116 Quit The Job You Hate with Jessica DeBry

Jessica DeBry shows women how to quit the job they hate and build a business they LOVE.

As an Online Business Mentor, Jessica teaches female entrepreneurs worldwide how to get sh*t done, monetize themselves, and build their brand, so that they can ultimately transform their #SideHustle into Solopreneur Success.

After doing everything “right” and following the traditional school-to-corporate path, she found herself craving more out of life. After 15-months side hustlin’ with her online business (while still working full-time), she quit her 9-5 for good and now shows others how to do the same.

Jessica has been featured on MindBodyGreen, Guided Mind, Pick the Brain, Women’s iLab, and more. She holds a BA in Communications and a MBA in Global Management.

Episode #115 Multi-Passionate with Meliss Jakubovic

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Ever feel like you have too many ideas for your business? Or too many ideas in general? Some people agonize about needing to pick just one thing to focus on at a time, and act like what they are doing now is what they will be doing long term. The truth is that few people these days stay in the same job or have the same focus for longer than a few years at a time, and having a few different income streams in different areas can help you diversify and stay afloat when things change in your main area of focus.

Meliss Jakubovic knows a lot about this. When I asked her what she does I got the most amazing reply. Her main online business of the moment is Meliss Marketing which runs Facebook ads for coaches, business owners and people who run ecommerce sites. But the way she got into doing Facebook ads was from running her own Health and Lifestyle blog and coaching business. Which she actually still runs on the side. How did she get into Health and Lifestyle blogging and coaching? Well before that she trained in and taught Yoga, something she still also does on the said. But before that she was an Israeli Folk Dancer and also DJed on the side. All of which she STILL does! Oh and did I mention she is also the single mother of two young boys who also dance, do yoga and most of the other stuff right along with Meliss.

Now I tend to think that I’m a pretty busy women with a couple of businesses being run out of my own and caring for special needs kids to boot, but when I heard that Meliss still has a hand in all of these businesses that she ran in the past, I had to ask, do you ever sleep? How do you manage to keep all of these plates spinning? Or balls in the air depending on which metaphor you like best.

Meliss replied that she is very structured with her schedule and sticks to her calendar as best she can. Meliss Marketing is front and center right now, so she tends to spend the bulk of her working day on that. Yoga is part of her own self-care, but the fact that she gets paid to teach yoga classes some evenings and weekends means that her self-care is also an income stream. From what she told me the folk dancing is mainly a hobby, but she does still choreograph for certain shows and while that is going on she prioritizes that until the show is over and then it falls back down the priority list until another show or festival comes up. And the DJing fits in around other things when and if someone wants her to DJ. Oh and did I mention that she has also authored a book along with a companion journal to go along with it?

Because I’ve been struggling with learning how to run Facbook ads myself lately, I asked Meliss to share a few tips to help someone like me (who feels like I have only thrown money away on FB ads up to this point) start to get a handle on how they can really help my business grow. Here are a few of the tips she gave me:

  1. If you don’t have a business page yet, set one up. You need one to run FB ads.
  2. Really make use of the business page real estate. Use a really good profile picture for your business page and use the cover photo to let people know what it is you do and how you can help them.
  3. Plan out your content. Curate the content, give them plenty of value and make sure you aren’t only posting to sell. Facebook exists for engagement first. Being too salesly too soon can turn people off.
  4. However as you plan out your content, plan it around the launches or sales that you want to make throughout the year. Find and create content to logically leads into the services and products you want to sell.

I’ve always loved the idea of planning out my content well ahead of time, but I have honestly never done it outside of planning out content and emails that revolve around a single launch. I love the idea of sitting down and figuring out what I want to share for a couple of months at a time. Meliss even suggests planning around holidays and seasonal events. It may take a bit more time up front, but the payoff in consistency and always having content to post is totally worth the time investment.

You can connect with Meliss Jakubovic via her website at: http://melissmarketing.com/ or on Facebook. 

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Resources

You can find Meliss’ books Push Positive and My Vision Journal on Amazon.

You can get Meliss’ Top 5 Facebook Ads Tips here and you can get her Finding Your Dream Customer Guide here.

 

#115 Multi-Passionate with Meliss Jakubovic

Meliss Jakubovic is a Facebook Ads Expert and Marketing Specialist. She’s a self-proclaimed Serial Entrepreneur and a hustler full of passion. Her ad agency, Meliss Marketing helps businesses and entrepreneurs put their product or service in front of the right client or customer so they can scale their business strategically and spend time doing what they love to do.

As a single mom of two boys, it is incredibly important for Meliss to use her time efficiently and effectively and that’s why she is determined to get sh*t done for her clients.

Meliss is an extremely hard worker and loves to help people achieve their goals. Problem-solving and resourcefulness are some of her best qualities.