Posts

Episode #125 — Crushworthy Branding with Minling Chuang

/0 Comments/in /by

Branding is more than the website, logo, and graphic. Branding is perception. How you are perceived by others. So instead of focusing on the visuals, start by focusing how you can emotionally connect to your audience and building a strong bond with your potential clients and customers. This will help you build loyalty and become known as an authority brand.

On this episode, Minling tells the story of her crush on Tom. Tom is so amazing. He cares about others, he gives back every day and when Minling is with him she feels like a better person too. Who is Tom? It’s actually a brand. A shoe brand that gives away one pair of shoes for every pair purchased. The way Minling feels about Tom’s brand is exactly the way we all want our clients and customers to feel about us and our brands. Mingling talks about what individuals and companies can do to help create that kind of connection and feeling with customers.

Minling also shares the story of her journey from doing marketing for big brands through an agency, to trying to start her first company and eventually coming back to her love of branding for small businesses.

You can connect with Minling Chuang via her website at http://brandfameschool.com.

http://facebook.com/minlingchuang

http://instagram.com/minlingchuang

And you can get a free Branding Masterclass right here: http://brandfameschool.com/masterclass


Resources

Tom’s Shoes

#125- Crushworthy Branding with Minling Chuang

Minling Chuang has 8+ years of experience in branding and marketing, working on top brands such as Nestle Toll House, Lean Cuisine, Toyota, and UBM. While at Nestle, Minling launched a $54 Million product for Lean Cuisine that also won Product of the Year. Minling holds an MBA from Indiana University and a BA from the University of Southern California. She has been featured in the Huffington Post.

If you enjoyed this episode you can subscribe to Financial Fluency here on iTunes and listen every week. If you like what you hear, don’t forget to subscribe, rate and leave an awesome iTunes review.

Let’s Keep the Conversation Going

If you’re enjoying the podcasts and something has lit a fire for you, carry on the conversation over on the Financial Fluency Facebook Group. And if you are interested in creating some Happy Money Habits, check out my free PDF here!

Jen x

Episode #122 – The Making of Member Vault with Erin Hook Kelly

/0 Comments/in /by

Have you heard that saying that necessity is the mother of invention? I’m not sure who said it first, but we can see proof of it all around us all the time. When Erin Hook Kelly was working as an Online Business Manager for a client, she didn’t like any of the course hosting tools that were around. Eventually, her developer husband Mike offered to create a custom tool that Erin could use for this particular customer. For quite a while the tool didn’t even have a name, but as her customer’s clients interacted with the tool and loved it, more and more of them started asking what it was and how they could get it for themselves. Such was the start of Member Vault

Agility in practice: In this episode Erin talks about a number of different times she has had to make decisions to choose her biggest pumpkin (ala Mike Michalowitz’s best-selling book The Pumpkin Plan) and discontinue, cut off, or give away other projects and businesses in order to focus on the most important ones that will bring in the biggest return.

We also talked about how to use member vault to facilitate a Jeff Walker style product launch as outlined in his best-selling book Launch. We even looked at how I can use my own Member Vault area to host my the 3-part video series called Untangling Your Money Mess. If you want to see an example of what you can do in Member Vault, check out my Untangle Your Money Mess video series right here!

And finally, we look at all the changes that have occurred for Erin and her family since they went totally mobile in an RV and are living the laptop lifestyle with an infant while running two online businesses.

As a special offer to my readers, Erin and her husband Mike, the creators of Member Vault, are giving away their 52 emails to engage, sell and motivate for free.  Click here and enter the coupon code MONEY to get access.   They also offer a free trial for their awesome program which you can sign up for at http://jenturrell.com/membervault-free-trial.   


Resources

Jumpstart Connect: October 10, 11, 12th in NYC http://jumpstartconnect.com/

What If? and Why Not?: Transform Your Fears Into Action and Start The Business of Your Dreams

http://www.butlerbag.com/

#122 - The Making of Member Vault with Erin Hook Kelly

Erin Kelly is an OBM for the fantastic Adrienne Dorison (one of my personal mentors), and a co-founder of the automated engagement focused course platform, Member Vault, where students complete courses, and course creators watch their income domino.

If you enjoyed this episode you can subscribe to Financial Fluency here on iTunes and listen every week. If you like what you hear, don’t forget to subscribe, rate and leave an awesome iTunes review.

Let’s Keep the Conversation Going

If you’re enjoying the podcasts and something has lit a fire for you, carry on the conversation over on the Financial Fluency Facebook Group. And if you are interested in creating some Happy Money Habits, check out my free PDF here!

Jen x

Episode #121 – Learn to Leverage Yourself with Jen Groover

/0 Comments/in /by

There are so many hours in a day, but we also know that everyone in the world gets the exact same number of hours. So how do some people do so much? My guest today, Jen Groover, knows. Early on in her entrepreneurial career, she realized that she had to leverage herself to be able to do more than trade dollars for hours. She does this through licensing, delegating, team building and having the right supports in place for all of her different businesses. What more details on how she does it? She is more than happy to share that with you through her Jumpstart Connect Pop-up store in NYC. Not in NYC? Soon there will be a virtual version online too!

Jen Groover is a serial entrepreneur, speaker, author, and media contributor. Jen got involved in the fitness industry straight out of college when she graduated in 1995 but quickly realized that she needed to find some way to leverage herself and her time so she would not be limited to trading hours for dollars.

A few of Jen’s quotes from the episode:

“Once I’m comfortable I need to make myself uncomfortable again.”

“Licensing is a huge part of my business model.”

“I believe Entrepreneurs are a huge part of healing the world.”

“Fear is the thing that holds people back the most. The more you can educate someone, the more you can eliminate fear.”

Jen is also the author of the book What If and Why Not. This book focuses on the psychology of taking what is negative in your life and finding the positive spin. It was published in 2013. Her second book, #Empowered, will be coming out in the fall of 2017. Right now she is working on her third book, Operator’s Manual for Life. Now that sounds like something we could all use now and then.

Jen was also recently nominated as a UN delegate to the first ever Global Accelerator for the Global Entrepreneurs Council. For this Council, each person chooses a topic that they are very good at and another that they do not know much about. Sometimes a person’s ignorance in a certain field can actually bring breakthroughs from the questions they ask. The field that Jen chose as something she didn’t know much about was health care. These discussions bring more innovation to the solutions around specific problems.

You can connect with Jen Groover via her website at www.jengroover.com.


Resources

Jumpstart Connect: October 10, 11, 12th in NYC http://jumpstartconnect.com/

What If? and Why Not?: Transform Your Fears Into Action and Start The Business of Your Dreams

http://www.butlerbag.com/

#121 - Jen GrooverJen Groover has been tagged by SUCCESS MAGAZINE as a “One-Woman Brand,” a “Creativity and Innovation Guru” and a leading “Serial Entrepreneur” by Entrepreneur Magazine and ranked #8 by SAP in the Top 51 Influencers of Human Potential. Jen Groover’s name has quickly become synonymous with innovation, entrepreneurship, and evolution. She was recently nominated as a UN delegate to the first ever Global Accelerator for the Global Entrepreneurs Council. She also made history at the NYSE, as a member of the first all-female group to ring the opening bell and made Forbes’ list of “50 Founders You Need to Follow on Twitter.” Jen’s energy and multi-faceted, diverse wisdom make her a highly sought after speaker on topics ranging from business to leadership, empowerment to emotional intelligence to healthy living, and enhancing productivity.

If you enjoyed this episode you can subscribe to Financial Fluency here on iTunes and listen every week. If you like what you hear, don’t forget to subscribe, rate and leave an awesome iTunes review.

Let’s Keep the Conversation Going

If you’re enjoying the podcasts and something has lit a fire for you, carry on the conversation over on the Financial Fluency Facebook Group. And if you are interested in creating some Happy Money Habits, check out my free PDF here!

Jen x