Episode #60 Write to Profit with Tepsii

Today I’m so excited to have Tepsii (one name, like Madonna!). She has a true corporate to self-employment success story.

Tepsii is a creative copywriter and coach who crafts simply-amazing-tailor-made copy for entrepreneurs ready to make serious moola online and create the freedom lifestyle they’ve always dreamt of.

She was inspired to be a copywriter by listening to Kimra Luna’s copywriter in the first round of Be True Brand You. She started out as a life coach, but copy was obviously her thing. She made $25K in her first two months and decided that she could probably quit her day job.

Less than four months later, her husband quit his job, they sold their house, and they packed up their entire family, including three daughters, and moved back to her home country of South Africa, all on her copywriting income.

Let her story inspire you and check out how you can sharpen your copywriting skills.

A Few Copywriting Tips from Tepsii

Focus on the part of your life that pertains to your ideal client (If you are writing to single women, don’t talk about being a married mom).
Throw in a bonus, mention a special interest! Talk about being a pilot – keeps things interesting. Or how being a rocket scientist can help you be a business coach.
Think you don’t have material? Here’s a strategy to find your stories – Take out a piece of paper and draw a bunch of circles on it. Some big, some small, 15-20 circles. On each circle write one word that reminds you of an experience you’ve had that was really memorable. Places, college, sad moments, proud moments, etc, and fill up that page with all these experiences and then from there you can look at that paper and realize how much really have to work with.

Quotes

“Copy writing, for me, is a creative skill, it comes from my heart.” – Tepsii
“When you are starting your business, you can’t be throwing money in lots of areas. Some things you need to invest, and other things you need to DIY.” – Tepsii
“Copy writing is an awesome skill to have.” – Tepsii
“My process is a lot about figuring out what your story is.” – Tepsii
“We just keep asking ‘why’ until we get to the heart of the matter, about the difference this is going to make for your client in their life.” – Tepsii
“Your shame is actually your victory.” – Tepsi
“How do I figure out from all these things I’ve done what my story is and what the core is?” – Jen
“Figuring out your ideal client is a lot about what you’ve been through.” – Tepsii

Find Tepsii at writetoprofit.com and check out her Sold Out and Booked Solid program at booked.tepsii.com.

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tepsii@ Tepsii is a creative copywriter and coach who crafts simply-amazing-tailor-made copy for entrepreneurs ready to make serious moola online and create the freedom lifestyle they’ve always dreamt of.

She’s been a sought after professional writer in the corporate space for 12 years, using my bachelor’s of science from one of the top universities in New England to write scientific, engineering, aviation, and other technical documentation.

All this time she’ been dying to merge her creative side with her work, so after she had her third baby girl she decided to get serious about creating a life of her own design. For her, this means ditching the boring 9-5 where she’s busy making someone else’s dreams come true. Now, she’s found her sweet spot; she gets to help entrepreneurs by channeling their words to create cohesive and compelling copy to grow their business.