#101 Level-Up Your Image with Lee Heyward

Episode #101 – Level-Up Your Image with Lee Heyward

Not seeing the business results you want? Whether we like it or not, how we look and how we dress affects how others perceive us. On today’s episode of Financial Fluency, I have Lee Heyward, an image and sales strategist and author of Strategically Suited: Your Secret Edge to Grow Sales and Get New Clients. Lee believes when you level-up your image you’ll be able to achieve the results you desire.

Lee mentions on the show that people are buying you. The way you present yourself is setting you up for that. The best thing about your image is that you control every aspect of your brand. We’ve all heard the phrases “dress for success” or “dress for the job you want” — but what do those phrases mean to you? For Lee, she works with her clients to take a step back, strategize how to put who you are into your style, and analyze what you’re trying to do.  Is it to attract a client or climb three steps up the corporate ladder? When Lee first started her career, she was a personal stylist, but now she considers herself a part of her client’s brand.

Business can come from the strangest places. Lee notes airports are often where  she runs into the most interesting people. She states “If you have to justify the way you look, then it’s not right for you. Sometimes we avoid presenting our very best selves because we think it’s a lot of effort and work to do it, but that’s not true.” Lee helps clients create an image with an edge that will instantly increase sales.

Lee’s Style Tips for Creating an Image

Lee acknowledges that life is an evolution – sometimes people lose touch with what their style is, what they like and dislike, and how to dress. She shares one of the easiest ways to tap into that:

  1. Ask yourself one question “How do you want to feel at this moment?”
  2. Think of three words you want to feel and write them down on a sticky note.
  3. Stick those sticky notes in your closet and when you get dressed, ask yourself if those descriptions match how you feel.
  4. Put a second sticky note in your wallet with those three words and use it as your roadmap whenever you go shopping.

Lee’s Mission

The way you present yourself is the most powerful marketing tool you have–and most people are underutilizing it. Opportunities are everywhere so why not give yourself an edge by creating an image that strategically helps you reach the results you desire. This isn’t about dressing for success, it’s about determining the best strategy for you to grow your business simply by changing your clothes.

To learn more about Lee and her image and styling services, visit her website: leeheyward.com. You can also follow her on social media:



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Lee’s book officially launches to bookstores nationwide on June 13, 2017. Listeners who opt-in on her website will get a complimentary hard-copy mailed to them.

The Image Edge Calculator calculates how much additional income you can bring in if you have an image edge. Find it on her site leeheyward.com.


#101 - Level-Up Your Image with Lee Heyward

Image and sales strategist Lee Heyward, helps clients create an edge to grow their sales and get more clients.  Lee believes that when you up-level your image, you confidently close every sale, stand proudly on stage, and achieve the results you desire. Her real-world approach demonstrates that up-leveling your image isn’t about creating a perfect package; it’s about tapping into what makes you the best version of yourself for both you and your clients.

Lee is the proud author of her latest book Strategically Suited: Your Secret Edge to Grow Sales and Get New Clients. She also wrote a guide book for women in 2012 called Simply Effortless Style: A Real Woman’s Guide to Making Style Easy and Fun.

Lee lives in Charleston, SC with her husband, two children, dog, and cat.

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