May 2017 - Page 2 of 2

Ever wonder how to turn livestreams into income? This week, we have LiveStreamKatya, a Live streamer and a strategist who helps Entrepreneurs livestream and profit, growing their audience online.

When Katya started her online business in 2015, Katya was working as the right hand of a high profile Executive Managing Director in London. Despite having a great deal of responsibility, the job was not overly stressful, and she was able to develop a business on the side.

Katya discovered Periscope quite by accident, in fact to quote her, out of boredom. Once she started getting to know the platform, she saw the potential in it, and started a community so that she could combine efforts with others so that they could all get 10,000 followers each. From that idea came Peri10K, a free community Katya created, in which the members supported each other, and created and shared content together, attracting more followers.

The members created a show called the Share-a-thon, which was a daily livestream show where one topic was discussed and members would share all their followers. The high quality of the speakers and interesting topics allowed the group to grow very quickly. Within a couple of weeks, the group had grown exponentially, and Katya was spending countless hours after her 9-5 and on the weekends to support it. She then realized she had to decide whether to keep it, or shut it down. At this point, she was not making any money with it. When someone suggested that she charge a monthly fee for the group, Katya set it up and saw her membership grow to 60 members within 30 days, which was enough to quit her 9-5.

She tiered the membership levels, so that the early birds got in for $15 per month and 20 people signed up. The next 20 people signed up at $30 per month and the next 20 people signed up at $50 per month. She also incorporated as soon as she started to charge to minimize tax implications.

From the initial platform of Periscope, Katya added a blog that quickly had thousands of viewers, and that she invited others to guest post on. They also started monthly masterminds, hot seats, a Peri10K app and eventually training on live streaming.

Today Katya defines Peri10K as a mastermind that does 2 things: keeps members accountable, and give them the support and knowledge that they need to succeed. The monthly membership rate went up to $75 per month, and then to its current level of $97 per month. Membership is by application, and is only open a few times a year. There are currently somewhere around 150 members.

Many people find that livestreams on their business page tends to be much less followed than those on personal pages. In order to grow your Facebook business presence, Katya recommends going live as often as you can on your business page, and not on your personal page. Firstly because visitors on your business page can be tracked, unlike personal page followers, and secondly because it is actually against Facebook’s terms and conditions to do any selling, and if someone complains, Facebook can shut down your page, no questions asked and without warning.

For help with tracking viewers on Periscope, there is a software called Fullscope.tv that is available for $20 per month, which allows you to see who was there and read and respond to the comments. You can also collect emails by having your followers put their email addresses in the comments, and mast export them.

Because Twitter and Periscope are part of the same company, you can easily reach out to your followers very easily.

Today, Katya generally prefers Facebook for live streaming supported by ads to target the right audience. While Instagram live is great for nurturing followers and hosting giveaways, it doesn’t allow you to share content. Live.ly and Live.me are great for the under 18 crowd and allows you to actually make money from their live broadcasts. Busker allows you to sell products on the platform or get tips. It links to your stripe account, and people can buy right from your broadcast.

Connect with Katya

You can connect with Katya on her Youtube channel at bit.ly/katyayoutube, on Periscope at periscope.tv/livestreamkatya, on LinkedIn at https://uk.linkedin.com/in/livestreamkatya , on Facebook at Facebook.com/livestreamkatya and Instagram at instagram.com/livestreamkatya.

Social: @LiveStreamKatya everywhere.
Remember you can highlight to share any text on this page, give it a whirl!

Resources

Get Katya’s free Video Planner called Show up Already, the Live Video Planner to Stop You Scheming and Get You Streaming at http://www.peri10k.com/live-video-planner/

Peri10K: http://www.peri10k.com/

Busker: https://busker.co/

Live.ly for iPhone: https://itunes.apple.com/us/app/live-ly-live-video-streaming/id1085024470?mt=8

Live.ly for Android: https://play.google.com/store/apps/details?id=com.zhiliaoapp.lively&hl=en

Live.me: https://www.liveme.com/

Periscope: https://www.pscp.tv/

Also check out : 90 Day Year

#91 - Livestream and Profit with Katya Varbanova

LiveStreamKatya is a Live streamer and a strategist who helps Entrepreneurs utilize live streaming to grow their audience online and generate revenue. With over 35,000 social fans, she’s one of the early adopters on Periscope who quickly learned the ways of the platform and was able to validate and build her business idea, and within 90 days she quit her banking job.

She is the CEO of Peri10k, which is a community for speakers and live streamers and she helps entrepreneurs share their message through live streaming. Today, she is one of the 50 (out of millions of users) GOLD VIP Broadcaster with over 22,000 followers on Periscope and is passionate about teaching others how to generate revenue through live streaming.

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Would you like to learn how to leverage your image to create a 7 figure effortless style that is uniquely you? Rachel Nachmias, Founder of Best Dressed Image & Color Consulting can teach you how so if Oprah calls, you will know what to wear!

Despite being a creative, Rachel enrolled in Bryn Mawr College in Philadelphia to study Political Science, thinking this was her path, and made art her hobby. After two years, she realized that her true love was in fashion design, so she switched to Parsons School of Design. Despite her chosen field, Rachel privately struggled with her own style whilst attending Parsons, and beyond. Somewhat by accident, Rachel discovered some tools that helped her define her unique personal style, which gave her confidence and a healthy body image, and decided that she needed to bring this knowledge to the world.

Rachel became a Certified 12 Blueprints Personal Colour Analyst, which allows her to help clients identify the colours that work best with their colouring and features. Ideally this is done in person, or via one of her colleagues that is local to the client. Color analysis is one of several tools that Rachel uses to identify her clients’ unique style.

In color analysis, the three properties that are considered are hue (warm or cool), value (light or dark) and chroma (bright or soft). When several colors are adjusted to similar levels for these three properties, they will harmonize together.

Rachel shares three concepts that require a good understanding of in order to zero in on the style that works for your brand, goals, shape and personality:

Know where you want to go in your business, and who you want to attract;
Identify how you dream of presenting yourself;
Consider your shape when choosing clothing, makeup and hairstyles.

Rachel highly recommends that foundation clothing, especially bras, be properly fitted so that clothes will fit properly. In fact, many a time her clothing shopping with clients begins with a professional bra fitting. In addition, factoring in proper tailoring clothing is so important towards fit and comfort.

Designers typically design clothing in much smaller sizes, called vanity sizing, which are in fact 2 sizes smaller than the retail versions. Many designers stop at size 10 as well, even though the average American woman is a size 16. Finding the retail stores that sell clothing that work for you will make shopping all the more pleasurable.

Rachel Shares her Message

“I help badass boss ladies of all shapes and sizes create a 7 figure style so that they can leverage their image in their business and become the go to expert in their industry. My message is about dressing (and living) with intention and learning to work with your natural physical design to create an effortlessly beautiful personal style. I do this work because I want to help women look and feel beautiful so they can move on to creating the life they want and making the difference they want to make in the world. “

Connect with Rachel

You can connect with Rachel on her website at www.bestdressed.us, on Instagram at https://www.instagram.com/rachelnachmias/, and on Facebook at https://www.facebook.com/bestdressedicc/.

Remember you can highlight to share any text on this page, give it a whirl!

Resources

To get a FREE copy of Rachel’s book, The Face of the Business, listeners can email her personally at rachel@bestdressed.us.

Leverage Your Image with Rachel Nachmias

Rachel Nachmias is the international bestselling author of The Face of the Business and founder of Best Dressed Image & Color Consulting. As a graduate of the fashion design program at Parsons the New School for Design, Rachel began her career working behind the scenes of some of New York’s top designer labels.

While working as a freelance fashion and costume designer, Rachel discovered life-changing tools that transformed her own personal style and she decided she had to share them with the world. Since then, Rachel has worked her magic on the images and lives of hundreds of clients, turning frustrated ducklings into the beautiful, stylish swans they were always meant to be. She has now shifted her discerning eye to female entrepreneurs, helping them to become camera-ready women of style who know just what to wear when Oprah calls.

Rachel lives in Philadelphia with her husband, her three fluffy toy dogs, and her collection of sparkly chandelier earrings. She enjoys traveling the world, sampling perfume, and curating cheese boards.

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