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Episode #125 — Crushworthy Branding with Minling Chuang

Branding is more than the website, logo, and graphic. Branding is perception. How you are perceived by others. So instead of focusing on the visuals, start by focusing how you can emotionally connect to your audience and building a strong bond with your potential clients and customers. This will help you build loyalty and become known as an authority brand.

On this episode, Minling tells the story of her crush on Tom. Tom is so amazing. He cares about others, he gives back every day and when Minling is with him she feels like a better person too. Who is Tom? It’s actually a brand. A shoe brand that gives away one pair of shoes for every pair purchased. The way Minling feels about Tom’s brand is exactly the way we all want our clients and customers to feel about us and our brands. Mingling talks about what individuals and companies can do to help create that kind of connection and feeling with customers.

Minling also shares the story of her journey from doing marketing for big brands through an agency, to trying to start her first company and eventually coming back to her love of branding for small businesses.

You can connect with Minling Chuang via her website at http://brandfameschool.com.

http://facebook.com/minlingchuang

http://instagram.com/minlingchuang

And you can get a free Branding Masterclass right here: http://brandfameschool.com/masterclass


Resources

Tom’s Shoes


#125- Crushworthy Branding with Minling Chuang

Minling Chuang has 8+ years of experience in branding and marketing, working on top brands such as Nestle Toll House, Lean Cuisine, Toyota, and UBM. While at Nestle, Minling launched a $54 Million product for Lean Cuisine that also won Product of the Year. Minling holds an MBA from Indiana University and a BA from the University of Southern California. She has been featured in the Huffington Post.


If you enjoyed this episode you can subscribe to Financial Fluency here on iTunes and listen every week. If you like what you hear, don’t forget to subscribe, rate and leave an awesome iTunes review.


Let’s Keep the Conversation Going

If you’re enjoying the podcasts and something has lit a fire for you, carry on the conversation over on the Financial Fluency Facebook Group. And if you are interested in creating some Happy Money Habits, check out my free PDF here!

Jen x

Episode #120 – Powered By Love Littles with Anna and Lindy

Do you think it’s important to teach our children the power of affirmation? On today’s episode of Financial Fluency, I’m excited to chat with Anna Lozano and Lindy Sood, founders of Love Powered Co.  Love Powered Littles is a different kind of card deck for parents to use with their children to affirm greatness from within.

Lindy mentions on the show that both her and Anna had been on a separate (but simultaneous) road to self-discovery for quite some time. Once they both had children of their own, both women wanted to bring the practice of self-assured affirmation to their kids. Lindy and Anna mention the most compelling quality of their affirmation cards is what’s happening behind the scenes—the messages are being reprogrammed on a conscious and subconscious level with children, so they connect what they’re saying and doing.

The idea started with their own children. Anna and Lindy had their routine they’d do with their kids before bed, and it included repeatedly saying affirmations and thanking for their blessings. But the women realized that their children didn’t know what the words meant, and that’s when the lightbulb clicked—using a vocabulary children identify with –  adorable characters to make the experience fun and relatable.

As stated from their website, the Love Powered Littles affirmation cards include:

  • 22 Powers. These are the qualities of emotionally intelligent trailblazers. The POWERS we all have within us, that at times, we just need to be reminded of.
  • Connection. Focus on the power of CONNECTION between parent and child. Leave the screen at the door, this is a time to be present, engaged and wholeheartedly connected.
  • Conscious Awareness. Instead of 1 affirmation per card, they have grouped together 3 related terms + a statement to help our littles grasp the meaning of the words and how they all relate to each other.
  • Examples & Feelings. Parents and children think of examples and ‘times when’, going even deeper and asking “How did this make you feel?” By connecting their own experiences to each POWER, and remembering how they felt, it helps our children to understand the words and statements they are saying, and connect deeper to the meaning behind them.
  • Aesthetic. These cards are so darn adorable and just oh-so-delicious, they are certain that you and your littles will find it hard to wait to get your hands on them!

 

To find out more about Love Powered Co. visit their website: http://lovepoweredco.pagedemo.co/ or follow them on social media:

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Resources

Love Powered Littles Kickstarter

Love Powered Co. Video


#120 - Powered By Love Littles with Anna and LindyFounders, Anna Lozano and Lindy Sood are friends and soul sisters who realized that together, they have a powerful message to share with the world. Months ago, they started talking about what is lacking in the marketplace when it comes to personal growth products for families. Their mission is to create a self-worth movement, powering the next generation of mindful leaders.


If you enjoyed this episode you can subscribe to Financial Fluency here on iTunes and listen every week. If you like what you hear, don’t forget to subscribe, rate and leave an awesome iTunes review.


Let’s Keep the Conversation Going

If you’re enjoying the podcasts and something has lit a fire for you, carry on the conversation over on the Financial Fluency Facebook Group. And if you are interested in creating some Happy Money Habits, check out my free PDF here!

Jen x

Episode #119—Loving to Be Me with Katie Kozlowski

How would you look at yourself differently if you were hit by a taxi while walking home? For Katie Kozlowski, it was a wakeup call for her on that tragic night, and the accident made her recognize that she had a lot more to do with her life. Katie has now dedicated her life to guide both herself and her clients to self-love and mindfulness. In addition to coaching, Katie is the creator of Loving to Be Me. She also does voice acting for children shows, advertisements, and much more as well.

On the show, Katie brings up her background and how she has been singing and performing her whole life. Before her taxi accident, she was a brand ambassador for a liquor company. Katie mentioned she had destructive behaviors in the past, too. She grew up with alcoholism in her family and that subconsciously affected her into her adult life.

At the time of her accident, she wasn’t in a great relationship, and she felt herself spiraling down. One night, she got stood up by her boyfriend and started thinking suicidal thoughts “Does any one care if I die?” Seconds later she got hit by a taxi. And she had a chance to reassess how she was living and thinking, and that’s when she got on the track of mindfulness. She asks listeners on the show to think about this: “Are the things you’re doing self-loving or destructive?”

Katie tells me that once she started sharing her story, she began to inspire people. She never intended to build an empire, but Katie wanted to make something of her mess and use it for good.

Powerful Quotes from Katie

“Truth resonates so powerfully because what you’re saying is true…Anything you’re looking for you have inside. You don’t need to go into debt to find it.”

“Once you find it inside of yourself—it shows up.”

“When it comes to sales and running a business, you have to learn to charge and own your value.”

“If you have negative space (emotions or a bank account), don’t run away from it or cover it up. Sit it in and think about what you’re going to fill it with.”

To learn more about Katie, visit her site: www.lovingtobeme.com or follow her on social media:

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Resources



Join a 7-day creative journey with Katie at  www.lovingtobeme.com/p/expressyourtrueself it’s held on the second week of each month for free.

Katie’s voice over work can be found at her SoundCloud: https://soundcloud.com/katiekozlowski


 

#119 Loving to Be Me with Katie Kozlowski

Katie Kozlowski is a self-love and mindfulness coach and the creator of Loving To Be Me. After being hit full on by a taxi at 30 years old and walking away completely unharmed, Katie received her “wake up call” from God and dedicated the rest of her life to teaching others the value and importance of loving yourself as you are. Katie combines personal experience, NLP, EFT, and other cutting edge mindfulness technique help people recover from trauma, personal challenges, and low self-esteem to create a more loving relationship with the self.


If you enjoyed this episode you can subscribe to Financial Fluency here on iTunes and listen every week. If you like what you hear, don’t forget to subscribe, rate and leave an awesome iTunes review.


Let’s Keep the Conversation Going

If you’re enjoying the podcasts and something has lit a fire for you, carry on the conversation over on the Financial Fluency Facebook Group. And if you are interested in creating some Happy Money Habits, check out my free PDF here!

Jen x