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Episode #125 — Crushworthy Branding with Minling Chuang

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Branding is more than the website, logo, and graphic. Branding is perception. How you are perceived by others. So instead of focusing on the visuals, start by focusing how you can emotionally connect to your audience and building a strong bond with your potential clients and customers. This will help you build loyalty and become known as an authority brand.

On this episode, Minling tells the story of her crush on Tom. Tom is so amazing. He cares about others, he gives back every day and when Minling is with him she feels like a better person too. Who is Tom? It’s actually a brand. A shoe brand that gives away one pair of shoes for every pair purchased. The way Minling feels about Tom’s brand is exactly the way we all want our clients and customers to feel about us and our brands. Mingling talks about what individuals and companies can do to help create that kind of connection and feeling with customers.

Minling also shares the story of her journey from doing marketing for big brands through an agency, to trying to start her first company and eventually coming back to her love of branding for small businesses.

You can connect with Minling Chuang via her website at http://brandfameschool.com.

http://facebook.com/minlingchuang

http://instagram.com/minlingchuang

And you can get a free Branding Masterclass right here: http://brandfameschool.com/masterclass


Resources

Tom’s Shoes

#125- Crushworthy Branding with Minling Chuang

Minling Chuang has 8+ years of experience in branding and marketing, working on top brands such as Nestle Toll House, Lean Cuisine, Toyota, and UBM. While at Nestle, Minling launched a $54 Million product for Lean Cuisine that also won Product of the Year. Minling holds an MBA from Indiana University and a BA from the University of Southern California. She has been featured in the Huffington Post.

If you enjoyed this episode you can subscribe to Financial Fluency here on iTunes and listen every week. If you like what you hear, don’t forget to subscribe, rate and leave an awesome iTunes review.

Let’s Keep the Conversation Going

If you’re enjoying the podcasts and something has lit a fire for you, carry on the conversation over on the Financial Fluency Facebook Group. And if you are interested in creating some Happy Money Habits, check out my free PDF here!

Jen x

Episode #122 – The Making of Member Vault with Erin Hook Kelly

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Have you heard that saying that necessity is the mother of invention? I’m not sure who said it first, but we can see proof of it all around us all the time. When Erin Hook Kelly was working as an Online Business Manager for a client, she didn’t like any of the course hosting tools that were around. Eventually, her developer husband Mike offered to create a custom tool that Erin could use for this particular customer. For quite a while the tool didn’t even have a name, but as her customer’s clients interacted with the tool and loved it, more and more of them started asking what it was and how they could get it for themselves. Such was the start of Member Vault

Agility in practice: In this episode Erin talks about a number of different times she has had to make decisions to choose her biggest pumpkin (ala Mike Michalowitz’s best-selling book The Pumpkin Plan) and discontinue, cut off, or give away other projects and businesses in order to focus on the most important ones that will bring in the biggest return.

We also talked about how to use member vault to facilitate a Jeff Walker style product launch as outlined in his best-selling book Launch. We even looked at how I can use my own Member Vault area to host my the 3-part video series called Untangling Your Money Mess. If you want to see an example of what you can do in Member Vault, check out my Untangle Your Money Mess video series right here!

And finally, we look at all the changes that have occurred for Erin and her family since they went totally mobile in an RV and are living the laptop lifestyle with an infant while running two online businesses.

As a special offer to my readers, Erin and her husband Mike, the creators of Member Vault, are giving away their 52 emails to engage, sell and motivate for free.  Click here and enter the coupon code MONEY to get access.   They also offer a free trial for their awesome program which you can sign up for at http://jenturrell.com/membervault-free-trial.   


Resources

Jumpstart Connect: October 10, 11, 12th in NYC http://jumpstartconnect.com/

What If? and Why Not?: Transform Your Fears Into Action and Start The Business of Your Dreams

http://www.butlerbag.com/

#122 - The Making of Member Vault with Erin Hook Kelly

Erin Kelly is an OBM for the fantastic Adrienne Dorison (one of my personal mentors), and a co-founder of the automated engagement focused course platform, Member Vault, where students complete courses, and course creators watch their income domino.

If you enjoyed this episode you can subscribe to Financial Fluency here on iTunes and listen every week. If you like what you hear, don’t forget to subscribe, rate and leave an awesome iTunes review.

Let’s Keep the Conversation Going

If you’re enjoying the podcasts and something has lit a fire for you, carry on the conversation over on the Financial Fluency Facebook Group. And if you are interested in creating some Happy Money Habits, check out my free PDF here!

Jen x

Episode #120 – Powered By Love Littles with Anna and Lindy

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Do you think it’s important to teach our children the power of affirmation? On today’s episode of Financial Fluency, I’m excited to chat with Anna Lozano and Lindy Sood, founders of Love Powered Co.  Love Powered Littles is a different kind of card deck for parents to use with their children to affirm greatness from within.

Lindy mentions on the show that both her and Anna had been on a separate (but simultaneous) road to self-discovery for quite some time. Once they both had children of their own, both women wanted to bring the practice of self-assured affirmation to their kids. Lindy and Anna mention the most compelling quality of their affirmation cards is what’s happening behind the scenes—the messages are being reprogrammed on a conscious and subconscious level with children, so they connect what they’re saying and doing.

The idea started with their own children. Anna and Lindy had their routine they’d do with their kids before bed, and it included repeatedly saying affirmations and thanking for their blessings. But the women realized that their children didn’t know what the words meant, and that’s when the lightbulb clicked—using a vocabulary children identify with –  adorable characters to make the experience fun and relatable.

As stated from their website, the Love Powered Littles affirmation cards include:

  • 22 Powers. These are the qualities of emotionally intelligent trailblazers. The POWERS we all have within us, that at times, we just need to be reminded of.
  • Connection. Focus on the power of CONNECTION between parent and child. Leave the screen at the door, this is a time to be present, engaged and wholeheartedly connected.
  • Conscious Awareness. Instead of 1 affirmation per card, they have grouped together 3 related terms + a statement to help our littles grasp the meaning of the words and how they all relate to each other.
  • Examples & Feelings. Parents and children think of examples and ‘times when’, going even deeper and asking “How did this make you feel?” By connecting their own experiences to each POWER, and remembering how they felt, it helps our children to understand the words and statements they are saying, and connect deeper to the meaning behind them.
  • Aesthetic. These cards are so darn adorable and just oh-so-delicious, they are certain that you and your littles will find it hard to wait to get your hands on them!

 

To find out more about Love Powered Co. visit their website: http://lovepoweredco.pagedemo.co/ or follow them on social media:

Remember you can highlight to share any text on this page, give it a whirl!

Resources

Love Powered Littles Kickstarter

Love Powered Co. Video

#120 - Powered By Love Littles with Anna and LindyFounders, Anna Lozano and Lindy Sood are friends and soul sisters who realized that together, they have a powerful message to share with the world. Months ago, they started talking about what is lacking in the marketplace when it comes to personal growth products for families. Their mission is to create a self-worth movement, powering the next generation of mindful leaders.

If you enjoyed this episode you can subscribe to Financial Fluency here on iTunes and listen every week. If you like what you hear, don’t forget to subscribe, rate and leave an awesome iTunes review.

Let’s Keep the Conversation Going

If you’re enjoying the podcasts and something has lit a fire for you, carry on the conversation over on the Financial Fluency Facebook Group. And if you are interested in creating some Happy Money Habits, check out my free PDF here!

Jen x