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Episode #107 – Blow Up Instagram by Keepin’ It Real with Rachel Bell

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Where do you get started with Instagram? Does your photo feed get lost with other accounts on the platform? Today on Financial Fluency, I’m excited to have Rachel Bell with me. Rachel is an Instagram influencer and co-founder of Trill Media. Trill Media is an Instagram marketing agency helping brands grow large, organic followings.

On the show, Rachel shares how to use Instagram to drive business growth. She goes in-depth and explains why Instagram is the top social media platform for businesses today and how you can replicate those results. Rachel says 2017 is the year for Instagram because of the new business features they’ve added.

Influencer marketing is huge. Thousands of people successfully monetize their Instagram accounts every day, sometimes with a single post. And well-known brands have the budget to spent $5,000 – $25,000 for a sponsored post. Rachel says if you’re a model, live in LA, or have a large following, paid sponsorship is great way to monetize your account. If you have a smaller following, you can run targeted ads to help boost your page.

With her own feed, @drivenyounglady, Rachel aims to connect with millennial women. She wants to give her followers inspiration and advice from her entrepreneurial journey. As a social media strategist who helps make her clients go viral, she’s rediscovering what it means to have her brand on the social media platform.

Rachel mentions the shelf life for content on Instagram is short. Thousands of people are posting and using hashtags every second, and it’s easy to get lost in the noise. If you want to gain new followers, Rachel shares that you have to post 1-3 tailored photos daily. Continuous posting will help you build and gain trust with your audience. She mentions it can be a lot of work to keep posts engaging, relevant, and likable. Her strategy? Leverage viral content.

Rachel’s Tips to Boost Your Instagram Account

If you want to have authentic followers, you have to nurture your Instagram. Follow these tips to help get your account off the ground:

  • Write good content—but know that’s not all. You need to engage with followers and other people’s followers to get more visibility on your account.
  • Cross-pollinate with another account. Feature someone else’s photo with a photo credit, or take part in a shout-for-shout with a handle that has a similar account following
  • Use hashtags. Instagram’s hashtags help categorize and rank your account. Sometimes, it’s smart to go outside of those no-brainer hashtags; it depends on the goal of your photo.
  • Steal like an artist. Research what people want to see in your niche. Find related accounts and look at the best-performing accounts and posts. Get an average like and comment total and see what looks abnormal. Replicate those highly engaged posts with your style and aesthetic.
  • Cut through the noise. Instagram had no SEO except for your username, handle, and bio. Tailor your profile to match keywords relevant to your niche and accounts like yours.

People naturally want to be brand ambassadors for brands they know and trust. It’s about creating shareable photos.

You can connect with Rachel via her company’s website at www.trillmediateam.com.

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Resources

If you want to learn the basic principles to grow your Instagram account, check out Rachel’s in-depth ebook, Instagram Secrets: Get your first 100,000 followers on Instagram with our proven method.

You can also join Rachel’s free Facebook group, Become a Social Media Manager.

107 - Blow Up Instagram by Keepin' It Real with Rachel Bell

Rachel is an Instagram influencer and co-founder of Trill Media, an Instagram marketing agency focused on helping brands grow a large, 100% organic following so that they can boost influence and go viral. After testing all the typical strategies on Instagram, she has found ways to crack the code and gain a massive following – without using any automation or bots. Now, Rachel has used these tactics to form partnerships with other influencers, create a network of over 25 million users, and amassed a total following of over 450,000 across different accounts.

Episode #106 – One More Woman with Jennifer Love

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Do you know what, how, and when to measure and track key performance indicators (KPIs) in your business? Today on Financial Fluency, I’m excited to have Jennifer Love with me. Jennifer is an entrepreneur, advisor, and CEO and founder of One More Woman. Jennifer has advised Fortune 200 businesses, celebrities, and high-performing entrepreneurs. She’s even helped raise over $100 million in venture capital funding.

On the show, Jennifer tells me how her entrepreneurial career began. She was in graduate school studying to be CIA/FBI strategist when she received an interesting project: write a business plan for a casino. Jennifer admits she had no clue how to write a business plan. Twenty years ago, there wasn’t much available at her fingertips online. So she turned to books and working with the casino to understand the mindset of the customers. After Jennifer had submitted her proposal, the casino funded it.

Today, Jennifer strives to make sure women entrepreneurs do not feel alone. When women lack confidence or devalue themselves in business, it translates into how much money they make. So Jennifer created what she wished she had back in the day, One More Woman. One More Woman is an accelerator for female entrepreneurs who want to grow their revenue 10x and master financial literacy.

Her vision is to create an army of women entrepreneurs who move into successful businesses. She sees women redistributing their wealth around the world and making the impact they were born to make. Jennifer wants women to break through everything that’s holding them back in an environment that’s supportive and helpful.

Jennifer is hosting a 3-day Money Activation event in NYC that will help you understand your business and make numbers fun, so you feel empowered to make decisions. At the end of the course, you will:

  • Eliminate the stress that’s keeping you stuck when you are in your business.
  • Know how and what to track in your business so you can consistently generate income and make informed choices about where to invest.
  • Have a clear plan, financial model, and flow set up for your business that’s optimized to help you save time and money.

To learn more about Jennifer, visit her website jenniferlove.com or follow her on social media:

 

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Resources

If you can’t make the Money Activation event happening July 17th – 19th in NYC, visit Jennifer’s website: jenniferlove.com for two programs to keep up with:

#106 - One More Woman with Jennifer Love

Award winning, Shark Tank conquering, $100M+ raising, 17+ years under her high heels as a 5x serial entrepreneur, whose international wholesale chocolate company, NibMor, was named amongst the top US food and beverage companies of 2016. Jennifer Love is a trailblazer with a heart that matches her name. She’s an Agent of Abundance and the visionary CEO of One More Woman, the movement leading high-impact women entrepreneurs in 2 – 10xing revenue annually and becoming masterful with finances. She’s an eternal optimist grounded in hard analytics and believes ANYTHING is possible. In her words, “It’s not a matter of if, it’s just a matter of how.”

Episode #79 Transform Your Performance with Regina Huber

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Today I am excited to have Regina Huber on the show.  Regina is the founder of Transform Your Performance.

Regina hosted a talk entitled Choreograph Your Success, in which she shares her passion for dance.  For Regina, dance enhances confidence and presence, and also the relationship between leader and follower.   In her system, Transform Your Performance, she speak of an empowering mindset, a body conscious presence, distinctive uniqueness and effective action.  When you have all of these, you can be an effective leader, both in dance, and in business.  

A very large part of her teaching and coaching involves helping women be visible, and empowers them to be able to speak up and contribute, by exploring all facets including positioning, energy levels and much more.  She also delves into the subconscious mind, where 95%+ of our behavior comes from.

Regina has a book called Speak up, Stand out and Shine: Speak Powerfully in Any Situation,  which contains 26 tools that help anyone show up with more power.  

Regina shares her life experience which has taken her from her native small town in Germany, to Spain, Portugal, Argentina, and Brazil, and now speaks 5 languages (5 ½ if she is in Italy!  :-)).  Throughout all of these moves, dance was always an important part of her work.  

She shares stories of the bureaucracy surrounding having a business abroad, and the challenges she faced. She is now back in Munich after having a less than pleasant experience with a business partnership in Brazil.   She attributes this devastating event as a trigger for an amazing mindset shift, and ultimately the program she has created which encompasses all of her life experience.   She has aim to visit Africa in the near future, and has developed some contacts there.  She would eventually like to teach and speak there and make use of the many languages she has learned.   

Regina Shares Her Message Here

As powerful leaders, we women can make a bigger impact and generate more wealth for our companies, clients, and ourselves. We must access our full potential to become effective and respected leaders. This requires focusing on an empowering mindset and a compelling, confident presence, enabling us to accelerate our business and career, while making an outstanding contribution to our communities.

We all benefit when we have more female leaders: as individuals and as a society. I personally believe that world peace ultimately depends on whether we achieve more balance of yin and yang. That’s why I have made it my mission to support female advancement and aspiring female leaders.

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Resources

Regina’s Program Transform Your Performance, is available at : www.transformyourperformance.com/pltvideos

Financial Women’s Association: http://fwa.org/

Choreograph your Success Talk: https://www.youtube.com/watch?v=PUPMGXk1Bc8

Regina’s book: Speak up, Stand out and Shine: Speak Powerfully in Any Situation

Quotes 

  • “I think 90% is how we show up.” – Regina
  • “Our body is an integral part of who we are in this material world.”  – Regina

Financial Fluency Podcast, Regina Huber

Regina Huber, Transformational Leadership Coach for Business Women, Power Shifter and Career Accelerator, Diversity Advocate, Speaker with a Passion for Dance and Author of Speak up, Stand out and Shine – Speak Powerfully in Any Situation (Amazon).

With her system Powerful Leadership Transformation (PLT), she guides professional women to make a power shift and step into their role as leaders with a powerful mindset and presence. She helps companies create powerful female leaders that do not drop out on their way to the top.

Regina is also a Certified Leadership Ambassador at Take The Lead Women. She co-chairs the Distinguished Speakers Committee of the Financial Women’s Association. She is a trusted advisor of UN Women Empower Women Global Champion Alysia Silberg’s Fireside Chat and Pitch Camp communities for global entrepreneurs, and a member of her Global Women Game Changers group.

Regina speaks 5 languages and has over 18 years of international experience in the corporate business world in 6 countries, including management positions at The Boston Consulting Group. She owned businesses in Argentina and Brazil and translated 12 books.

You can connect with Regina on her website at  www.transformyourperformance.com,  on LinkedIn at www.linkedin.com/in/reginahuber, on Twitter at @transformdance and on Facebook at www.facebook.com/transformyourperformance.