Episode #94 – Grow Your Business Online with Terra Milo

Do you feel overwhelmed with the plethora of technology needed to support and grow your business online? Today on Financial Fluency, Terra Milo is here to explain how she helps small business owners in their first years feel confident and empowered with the tools they’re using.

On top of being a tech-savvy consultant (also known as ‘Your Computer Girl’), Terra is a certified health coach. She got into the consulting business after seeing fellow health coaches get frustrated. She’d hear them say ‘I can’t do this’ or ‘I give up’ when attempting to use and manage their online tools for marketing. That’s when the lightbulb clicked and the idea came to Terra. She could help business owners learn how to use online tools.

Terra notes that as a small business owner, you’ll find yourself working with online tools at some point or another. Even if you’re not in the tech industry, you need to know some tech to run your business online. But, what happens when those tools become laborious and you can’t seem to make it work? Instead of pulling your hair out, this is where Terra steps in. She shows you how to use the website you already have, co-create a website together, set up emails—and much, much more.  

Terra doesn’t specialize in one online platform over the other. She has a breadth of knowledge in the tech industry that allows her to go into any system and learn. Her self-proclaimed talent is learning the system and then helping others.

And her approach is simple—working one-on-one to understand the tools you’re using and what’s needed for the business. She offers many services. One package includes a personal webinar where you can see her screen while she’s signed into your systems. During this time, you’ll go through the tool together, and she’ll teach you the ins and outs of how to use it. It’s also worth noting Terra records this hour-long call so you can reference after.

Terra shares some insight to get you from feeling stuck to successful:

1. Your business and needs are unique. A canned YouTube video won’t get you personalized results or make it easier to understand online tools since they change so frequently.
2. You’re going to be more effective if you target a niche and specific people instead of a mass group of people.
3. If your budget allows, run testing. Once you test and get results, you’ll know where your best audience is.
4. Figure out the best systems and tools for you.  Just because a tool works for someone else doesn’t mean it’s best for your business. You don’t need all the bells and whistles when starting out.
5. Keep it simple and inexpensive, so you can scale when you need to. There’s nothing wrong with using a free account in the first few years.

Wise Words from Terra

“The exchange of time for money is important to weigh and to be aware of. If it’s not worth it for you to do that, hire somebody.”

Terra’s Mission

“My mission is to empower entrepreneurs around technology. When you know how technology works for online marketing, you feel more confident and in control of your business. You also save money because you don’t have to pay someone every time you want to make a move in your business. Eventually, you’ll grow a team, but in the first few years, it’s super helpful to know how things work.”

Connect with Terra

You can learn more about Terra and how to work with here on her website: http://terramilo.com/, or follow her on social media.

Facebook: https://www.facebook.com/CoachTerraMilo/

Instagram: https://www.instagram.com/terramilo/

Twitter: https://twitter.com/terramilo

YouTube: https://www.youtube.com/channel/UC53x0MfyXCKS-REEou1_W0Q

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Resources:

Amy Porterfield’s Podcast “Marketing Made Easy”: http://www.amyporterfield.com/amy-porterfield-podcast/

Being Boss Podcast: https://beingboss.club/

MailChimp: https://mailchimp.com/

ConvertKit: https://convertkit.com/

Mad Mimi: https://madmimi.com/

Active Campaign: http://www.activecampaign.com/

B-School: https://www.marieforleo.com/bschool/

Zero to Launch: http://growthlab.com/ztl/about-the-course/

Lastpass: https://www.lastpass.com/