Episode #125 — Crushworthy Branding with Minling Chuang

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Branding is more than the website, logo, and graphic. Branding is perception. How you are perceived by others. So instead of focusing on the visuals, start by focusing how you can emotionally connect to your audience and building a strong bond with your potential clients and customers. This will help you build loyalty and become known as an authority brand.

On this episode, Minling tells the story of her crush on Tom. Tom is so amazing. He cares about others, he gives back every day and when Minling is with him she feels like a better person too. Who is Tom? It’s actually a brand. A shoe brand that gives away one pair of shoes for every pair purchased. The way Minling feels about Tom’s brand is exactly the way we all want our clients and customers to feel about us and our brands. Mingling talks about what individuals and companies can do to help create that kind of connection and feeling with customers.

Minling also shares the story of her journey from doing marketing for big brands through an agency, to trying to start her first company and eventually coming back to her love of branding for small businesses.

You can connect with Minling Chuang via her website at http://brandfameschool.com.

http://facebook.com/minlingchuang

http://instagram.com/minlingchuang

And you can get a free Branding Masterclass right here: http://brandfameschool.com/masterclass


Resources

Tom’s Shoes

#125- Crushworthy Branding with Minling Chuang

Minling Chuang has 8+ years of experience in branding and marketing, working on top brands such as Nestle Toll House, Lean Cuisine, Toyota, and UBM. While at Nestle, Minling launched a $54 Million product for Lean Cuisine that also won Product of the Year. Minling holds an MBA from Indiana University and a BA from the University of Southern California. She has been featured in the Huffington Post.

If you enjoyed this episode you can subscribe to Financial Fluency here on iTunes and listen every week. If you like what you hear, don’t forget to subscribe, rate and leave an awesome iTunes review.

Let’s Keep the Conversation Going

If you’re enjoying the podcasts and something has lit a fire for you, carry on the conversation over on the Financial Fluency Facebook Group. And if you are interested in creating some Happy Money Habits, check out my free PDF here!

Jen x

Biz Buddies Episode #10 — The Fallacy of Fear

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Fear. It’s what stops most of us from doing the things we most want to do in life. At least some of the time. We’ve all heard the sound bites like “No Fear” and “Feel the fear and do it anyway”. But the subject deserves a bit more exploration than that.

Niamh talks about how from the outside we can look at other, very successful people, and imagine that they approach the big things they do all full of courage and without any fear. But they may have felt the same kinds of fears that we do back when they first started out.

Jen talks about her fear of launching (which she is doing anyway right now! If you want to check out the program that she just launched you can find her Mastering Money Matters program here!) And the fears that come up at different times in life about failing, being called out on failing and all the rest.

Niamh talks about her fears around doing this podcast. This episode was recorded before we actually launched, and Niamh suddenly realized that once the podcast starts, she will have to actually let her list and audience know that she thing new coming out every single week!

Many of the fears that we all have both in business and life are concerned with what other people think. What they think about what we do, what we create, the way we say things, how we look. There maybe an evolutionary basis in social fears in terms of not wanting to get kicked out of the tribe because then I will die. But these days, that is rarely actually the case.

We also talk about privilege, white privilege, our own privilege, and our fears about our voices helping or hurting others who may not as easily access platforms from which to amplify their voices.

Niamh’s free 30-day Ignite Video Challenge is just about to wrap up, but you can still join it and get in on the fun right here!

Let’s explore what is really behind our fears and how those fears relate to our own personal realities.


Want to be the first to learn more about the Biz Buddies group coming soon and our magical retreat in Ireland coming (hopefully) some time 2018? (If we get enough interest we will set it up!) Sign up for notification HERE!

Episode #124 — The Holistic Wallet with Michelle Bobrow

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Where do you start when it comes to getting your finances in order? On today’s episode of Financial Fluency, I have Michelle Bobrow with me. Michelle is the founder and personal finance strategist behind The Holistic Wallet. The Holistic Wallet is a place where people can help you set a financial foundation and provide creative and casual guidance to reign-in control of your spending, overcome your mental money blocks, and optimize your cash flow.

Michelle shares her path to The Holistic Wallet and what led her to make the transition to become a personal finance strategist. She recalled graduating in the recession and had $55K of consumer loans from spending in college.  To defer the student loans, she started grad school with no real direction in what she wanted to do. Her first job was with a bank, and it was an excellent opportunity to earn money.

Because she was making significant money, Michelle wanted to optimize how she was spending it.  Michelle has a background and degree in women’s studies, and when she first started in finance, she noticed how masculine the entire industry was and continues to be today. Michelle found a way to feminize the financial world, and help others seek the emotional, “right-brain-side” of finance. All of her research helped her create ideas and ideologies of personal finances. And now, The Holistic Wallet is her full-time gig.

Notable Quotes from Michelle

 

“We are relating to media messages and things we’re supposed to buy because it’s supposed to make us feel good.”

“We keep spending and pushing the envelope because we’re looking for that boundary.”

“Our financial lives are always going to be changing. There’s always going to be a variable expense that comes up whether we anticipate it or not—there’s so much variation in our lives and finances.”

“Our financial lives are always going to be a work in progress.”

Michelle’s Personal Message

“In the 5 years it took me to increase my net worth by $100K, I went from spendaholic to burnt-out personal finance addict. It seems innocent enough to make positive lifestyle changes but when you spend most of your waking minutes obsessing over them, you kind of forget to live your life. I’d love to share what ignited my obsession with personal finance, how it consumed my life, why being addicted to something good can actually be bad, and what I did to create a more balanced relationship with money.”

To learn more about Michelle and The Holistic Wallet, visit theholisticwallet.com or follow her on social media:


Resources

Money Cleanse Ebook: http://moneycleanse.theholisticwallet.com

#124 — The Holistic Wallet with Michelle Bobrow

Michelle Bobrow is the founder and personal finance strategist behind The Holistic Wallet and is here to lighten up your relationship with your money. Having gone from shopaholic to personal finance addict, Michelle now focuses on money psychology to integrate healthy and balanced financial habits into our lives. Set yourself up for big savings in 7 simple steps by grabbing your free copy of The Money Cleanse. http://moneycleanse.theholisticwallet.com

If you enjoyed this episode you can subscribe to Financial Fluency here on iTunes and listen every week. If you like what you hear, don’t forget to subscribe, rate and leave an awesome iTunes review.

Let’s Keep the Conversation Going

If you’re enjoying the podcasts and something has lit a fire for you, carry on the conversation over on the Financial Fluency Facebook Group. And if you are interested in creating some Happy Money Habits, check out my free PDF here!

Jen x