Episode #115 Multi-Passionate with Meliss Jakubovic

Ever feel like you have too many ideas for your business? Or too many ideas in general? Some people agonize about needing to pick just one thing to focus on at a time, and act like what they are doing now is what they will be doing long term. The truth is that few people these days stay in the same job or have the same focus for longer than a few years at a time, and having a few different income streams in different areas can help you diversify and stay afloat when things change in your main area of focus.

Meliss Jakubovic knows a lot about this. When I asked her what she does I got the most amazing reply. Her main online business of the moment is Meliss Marketing which runs Facebook ads for coaches, business owners and people who run ecommerce sites. But the way she got into doing Facebook ads was from running her own Health and Lifestyle blog and coaching business. Which she actually still runs on the side. How did she get into Health and Lifestyle blogging and coaching? Well before that she trained in and taught Yoga, something she still also does on the said. But before that she was an Israeli Folk Dancer and also DJed on the side. All of which she STILL does! Oh and did I mention she is also the single mother of two young boys who also dance, do yoga and most of the other stuff right along with Meliss.

Now I tend to think that I’m a pretty busy women with a couple of businesses being run out of my own and caring for special needs kids to boot, but when I heard that Meliss still has a hand in all of these businesses that she ran in the past, I had to ask, do you ever sleep? How do you manage to keep all of these plates spinning? Or balls in the air depending on which metaphor you like best.

Meliss replied that she is very structured with her schedule and sticks to her calendar as best she can. Meliss Marketing is front and center right now, so she tends to spend the bulk of her working day on that. Yoga is part of her own self-care, but the fact that she gets paid to teach yoga classes some evenings and weekends means that her self-care is also an income stream. From what she told me the folk dancing is mainly a hobby, but she does still choreograph for certain shows and while that is going on she prioritizes that until the show is over and then it falls back down the priority list until another show or festival comes up. And the DJing fits in around other things when and if someone wants her to DJ. Oh and did I mention that she has also authored a book along with a companion journal to go along with it?

Because I’ve been struggling with learning how to run Facbook ads myself lately, I asked Meliss to share a few tips to help someone like me (who feels like I have only thrown money away on FB ads up to this point) start to get a handle on how they can really help my business grow. Here are a few of the tips she gave me:

  1. If you don’t have a business page yet, set one up. You need one to run FB ads.
  2. Really make use of the business page real estate. Use a really good profile picture for your business page and use the cover photo to let people know what it is you do and how you can help them.
  3. Plan out your content. Curate the content, give them plenty of value and make sure you aren’t only posting to sell. Facebook exists for engagement first. Being too salesly too soon can turn people off.
  4. However as you plan out your content, plan it around the launches or sales that you want to make throughout the year. Find and create content to logically leads into the services and products you want to sell.

I’ve always loved the idea of planning out my content well ahead of time, but I have honestly never done it outside of planning out content and emails that revolve around a single launch. I love the idea of sitting down and figuring out what I want to share for a couple of months at a time. Meliss even suggests planning around holidays and seasonal events. It may take a bit more time up front, but the payoff in consistency and always having content to post is totally worth the time investment.

You can connect with Meliss Jakubovic via her website at: http://melissmarketing.com/ or on Facebook

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Resources

You can find Meliss’ books Push Positive and My Vision Journal on Amazon.

You can get Meliss’ Top 5 Facebook Ads Tips here and you can get her Finding Your Dream Customer Guide here.

 


#115 Multi-Passionate with Meliss Jakubovic

Meliss Jakubovic is a Facebook Ads Expert and Marketing Specialist. She’s a self-proclaimed Serial Entrepreneur and a hustler full of passion. Her ad agency, Meliss Marketing helps businesses and entrepreneurs put their product or service in front of the right client or customer so they can scale their business strategically and spend time doing what they love to do.

As a single mom of two boys, it is incredibly important for Meliss to use her time efficiently and effectively and that’s why she is determined to get sh*t done for her clients.

Meliss is an extremely hard worker and loves to help people achieve their goals. Problem-solving and resourcefulness are some of her best qualities.

 

Episode #114 – The Power of Vulnerability with Sabrina Must

How do you show vulnerability and handle grief? For Sabrina Must, she took her grief after her sister’s death and wrote a memoir. On today’s episode of Financial Fluency, Sabrina and I discuss the turmoils she’s faced and life as an author among many other topics.

In her day-to-day life, Sabrina is a copywriting consultant at her company Write Less Bad. She helps startups with their decks, proposals, website, and more. Sabrina mentions that life as an author isn’t all that glamorous. She says when you write for big-name sites it’s hard to see the return on investment. Her consultancy business is her means of paying the bills with the intention to build up and monetize her blog.

Sabrina used her raw, intense words to inspire others and provide insight into her life. Her vulnerability allows her to connect with others. She recalls she was finishing college when her sister committed suicide. And writing her memoir, Must Girls Love, helped her process what was going on after her sister’s death. The writing was a creative outlet for her to focus her energy on something. Her book traces family history. It starts with her mom’s side of the family, and it pinpoints the major events she experienced growing up and details her immediate family.

In addition to Must Girls Love, Sabrina wrote for another book, Living Witnesses Faces of the Holocaust. This book is a collaboration with her mom, who is a photographer. It features portraits of the remaining Holocaust survivors. With each picture, there’s a bio Sabrina wrote about the individuals.

Quotes from Sabrina

“When you’re open, other people feel like they can be open with you, too.”

“We’re so quick to label and everyone. People want to understand their place in the world, and people are so quick to make up stories, so things make sense in their head.”

“My whole intention in life is how can I feel happy and how can I feel good? I never want to feel how I felt in my twenties ever again.”

“You can connect with someone who seems far removed, but once you read their experience, you realize you have to be more empathic to those individuals.”

Sabrina is currently working on another book about love and dating. To learn more about Sabrina visit her website here, or follow her on social media:

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Resources

Must Girls Love

Living Witnesses Faces of the Holocaust

Write Less Bad

http://www.livingwitnesses.net/

https://www.sabrinamust.com/blog/


#114 - The Power of Vulnerability with Sabrina Must

Sabrina Must is a 30-something woman from Michigan, now based in San Diego, California. She’s the youngest of 4 sisters, daughter to a father who wishes I had married yesterday and to a mom who believes she can do anything in the world! Sabrina has a Masters in Writing from Northwestern University and has a pug named Monkey.