#41 Changin direction with Shelley Davidescu

Financial Fluency Episode #41: Changing Direction with Shelley Davidescu

This week my guest is Shelly Davidescu. Shelley started her business as a food coach. And, as seems to happen to a lot of my guests, had a moment where her business changed in response to people’s needs.

When people start asking you for the same thing, even if you’ve never considered it before, it’s like business gold!

Often it will come up again and again and this allows you pivot your business and respond to a need that’s already there within your space. WIN!

Shelley and I discussed this transition in her business as well as figuring out how to connect with people and build a tribe and how it would be easy to stay safe where it’s working rather then follow you intuition, passion and a new excitement.

And you’ll be pleased to know that of the biggest shifts for Shelley was getting a clear read on her numbers – yay!

You can find out more about Shelley’s Confidence Challenge here.

Listen in below and Tweet it out hereTweet: I'm listening to @jturrell and @cleanforks talking all things business and wellness here: http://ctt.ec/2R8He+

Favourite Quotes

I feel like finances as well as health and nutrition are all rooted in psychology – Jen on the similarities between our money and food habits

I believe every food issue is an emotional issue – Shelley

I created packages on the fly – Shelley on transitioning her business

It’s more inportant to fall in love with your tribe than your product – Shelley

Anybody looking to broaden their horizons – step into it! – Shelley

I’m more a leap and see what happens kind of a person – Shelley on changing direction

Once I make a decision it’s time to move on and it’s time to show up 100% where I am – Shelley

I didn’t just roll out of bed and start a new business – Shelley on the importance of research


shelly davidescuShelley Davidescu, Business Mentor for Driven Health Coaches ready to master manifest and magnetize their dream business. Shelley started Clean Forks in 2013 from the ground up and replaced her 9-5 income with full time entrepreneurship in 2015 all while paying off over $25,000 of debt. She has used her experience in business and social sciences to grow her business to 4 and 5 figure months and now teaches heath and wellness coaches how to take inspired action that leads to booking more clients and making a bigger impact in the world today. Shelley has been featured in some of the biggest on line publications such as the Huffington Post, Mind Body Green, Fit Life Tv, and Elite Daily.


If you enjoyed this episode you can subscribe to Financial Fluency here on iTunes and listen every week. If you like what you hear, please also leave an awesome iTunes review

I do two episodes every week, one solo and one interview.

I also have the fantastic Mastering Money Matters group, a monthly membership group where you can join and we talk about all the different pieces week by week of getting our money systems set up and how we look at, think about and value money and all areas of our lives.

It’s a very supportive and private group just for women and it’s a safe place to hang out and talk. It’s kind of the extension of the interviews I’ve been doing with mainly entrepreneurs on this show, and it’s where we can talk about the things we may not want to broadcast out to a broader audience.


Let’s Keep the Conversation Going

If you’re enjoying the podcasts and something has lit a fire for you, carry on the conversation over on the Financial Fluency Facebook Group.

See you there!

Jen x

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