#32 Killer content with Jo Gifford

Financial Fluency Episode #33: Killer Content with Jo Gifford

Welcome to another episode of Financial Fluency – I KNOW I have said this before but this REALLY is one of my favorite people in the online world.

Jo Gifford has helped me with my business from the very beginning. I struggled (who doesn’t?!) with trying to get my content to be right. In a sea of financial information, I wanted to sound like me, while still making sense. Not easy, then I found Jo!

Jo and I talk workflow, content creation and how to just get started. She shares her amazingly simple take on how to build up a file of killer ideas for your audience as well as nailing guest posting and getting eyes on your posts.

Her new site Killer Content Academy is all about learning hints and tips to start creating and more importantly getting the most from what you do create. And if you need a hand finding your own brilliance, no worries! Jo’s also got your back there with her Brilliance Ignition Process.

You can listen in below and Tweet it out hereTweet: @jturrell and @dexdiva rocking content creation on this podcast: http://ctt.ec/q88A3+

Favorite Quotes

I am the queen procrastinator on content – Jen, confession time.

I needed to have ways to do stuff much faster, that turned into something I loved to share! – Jo on the start of her online business

I finally have an editorial calendar! First time since 2012! – Jen, in 2016

I’m really bad on podcasts, because I talk so much – Jo, missing the point of podcasts a bit

Once you’re armed with a swipe massive file of ideas, half the process is done – Jo, on creating content

You have a unique story that you bring to your business, so we need to pull out your special sauce – Jo, on what to blog about

You’re creating content by having a chat – Jo, on Podcasting

You’re GREAT on your podcast – Jo, to Jen

Look on Way Back Machine, look at where the big names started – Jo, on just getting started

We’re still young!! – BOTH JO & JEN!

Don’t fear whether Pat Flynn is doing a tear down of your thing – Jo, on starting with being enough

There will always be people who need to hear what you know – Jo, making total sense on content creation


Jo GiffordJo Gifford is a recovering overwhelmed entrepreneur with an addiction to making things easier.

Champion of working smarter and creator of the Brilliance Ignition Process, she has a loyal global audience and a stellar client list of biz owners making big sales and a big difference.

A widely read contributor to Huffington Post, Selz, Regus, Prowess, YFS Magazine and many more interwebz rabbit holes, she is a respected UK voice on life as a pocket-sized enterprise owner (main coping strategy= juniper berries. Ok, gin).

Jo’s background – a seasoned blogger, copywriter, podcaster and graphic designer with an MA and research interest in creative thinking for small business – makes for an eclectic and colourful killer content approach.

Grab free training, swipe files, tips and sanity from killercontentacademy.com

If you enjoyed this episode you can subscribe to Financial Fluency here on iTunes and listen every week. If you like what you hear, please also leave an awesome iTunes review

I do two episodes every week, one solo and one interview.

I also have the fantastic Mastering Money Matters group, a monthly membership group where you can join and we talk about all the different pieces week by week of getting our money systems set up and how we look at, think about and value money and all areas of our lives.

It’s a very supportive and private group just for women and it’s a safe place to hang out and talk. It’s kind of the extension of the interviews I’ve been doing with mainly entrepreneurs on this show, and it’s where we can talk about the things we may not want to broadcast out to a broader audience.

Let’s Keep the Conversation Going

If you’re enjoying the podcasts and something has lit a fire for you, carry on the conversation over on the Financial Fluency Facebook Group.

See you there!

Jen x

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *